Nokia Oyj (ADR) (NYSE:NOK) Incorporates Zeiss Optics In Its New Smartphones

It has become almost impossible to distinguish one smartphone from the other globally in the current times considering that almost all of them look just the same. The question that a lot of people have been asking has been in regards to the particular features that one needs to go for when choosing to buy one smartphone in opposition to the other. Would Nokia Oyj (ADR) (NYSE:NOK) make it easier for the various buyers to decide on the matter?

Some of the people believe that one should consider the kind of camera that is associated with a given smartphone. Another group takes the strong stand that it is crucial to check out the life of the battery. Nokia has unveiled its newest device which has the Carl Zeiss lenses as one of the top features.

HMD Global has seen it fit to sign into an exclusive agreement with Zeiss, which has over the years majorly focused in the manufacture of high-end lens manufacture and optical systems. The recent times have witnessed HMD sign into numerous progressive partnerships and the one in this particular case is the latest.

They have all been making attempts to bring to life the brand which many years back dominated the markets according to Financial express. Businesses are at times compelled to go through a lot of dynamics. However, failure shouldn’t be seen as the end. It is a time to reflect more just like the giant provider did and with proper strategizing it is possible to rise again.

HMD’s president, Florian Seiche while recently speaking to a number of top journalists outlined that the model of their business had much to do with striking strategic partnerships. The two partnering companies have a shared history of top end quality and craftsmanship.
Mobile industry guru Ben Wood while speaking to the top executive from Nokia said, “The camera is now so central a feature of any smartphone – for many it’s their primary camera. It sends the message that HMD is really serious about quality.”